2. What is Mass Communication & Media? The first music video features Nathan Hartono and Defence Minister Ng Eng Hen in the studio singing an original composition by Glen Wee titled “We Are the People.” The second video entitled “Stand Tall” written by Shabir, featured SAF Music & Drama Company (MDC) Dancers at several locations on the Nanyang Polytechnic campus. As part of their industry project, DMMM students produced two music videos for songs from an album released to salute the contribution of national servicemen. To learn more about the GSMs offered, click here, This module enables learners to understand advanced practical, conceptual and aesthetic aspects of video editing and post production in a non-linear environment. B.B.A. This module gives learners an overview of the principles and concepts of multi-camera studio production. eval(ez_write_tag([[468,60],'mgtblog_com-box-2','ezslot_4',119,'0','0']));Mass Media is defined as the means to communicate with the general public. I will try to answer the question to the best of my knowledge. Media is the communication outlets or tools used to store and deliver information or data. Mass communication … You would too if you currently don’t have the Internet or Cable connection.eval(ez_write_tag([[250,250],'mgtblog_com-box-4','ezslot_5',120,'0','0']));eval(ez_write_tag([[250,250],'mgtblog_com-box-4','ezslot_6',120,'0','1'])); (adsbygoogle = window.adsbygoogle || []).push({});Newspaper is the first form of mass media. It equips learners with the necessary skills for writing feature stories, magazine programmes for TV, and copywriting for advertisements. There are 8 Mass Communication Examples you can learn from and use on your own purposes. What is Journalism and Mass Communication - The world of media seems to be offering name and fame to myriads who enter the workforce, however, it’s not as easy-going as it may seem. In this module, learners will acquire the knowledge and skills to effectively create and refine human-centric solutions. Participating organisations will provide a detailed training programme, which may include project assignments and/or rotational on-the-job training. Mass media is the sources that the general public uses to get their information from. Because in this blog, Apart from the meaning of mass communication, a lot of interesting and the courses related to this subject have been brought for you. The management of media project operations across various platforms such as Film, TV, Radio, Digital Media, and Advertising & Promotion is critical for media business success. Learners will be guided to explore commonly used features on these software using a variety of scaffolded exercises. This module explores the impact of media and emerging media technologies on the consumer across various mass media platforms. For example, think of the way you made use of to access to this information. Mass Communication is a medium of dispersing information to a large number of people. This module provides learners with an introduction and overview of the media industry, the key players within the industry, and the entire spectrum of activities within the media business. Mass Mediais a medium to communicate the large masses whether oral, written or through broadcast to a larger audience. Financial management is an important aspect of every business and is vital to its success. It also teaches hands-on skills like video and audio editing to prepare learners for the broadcast industry. If you are interested in this course, learn more about its entry requirements and our admissions exercises. Media and Communication or Bachelor of Business Administration in Media and Communication is an undergraduate Mass Media and Communication course.The program guides its attendants on the skills required to be a professional in journalism & news reporting, advertising & PR, corporate communication, TV & film production arts, news writing, scriptwriting, radio arts and editing etc. Still, FM Radios are being popular and people listen to them a lot these days). Photography: Theme based photography always portray a message on each of their photos. In addition, learners will have the opportunity to apply sales negotiations in the buying and selling of programmes. Industry case studies will form the basis of learning, with examples from advertising, print, broadcast and digital media. Mass media technology is the primary source of communication. All these examples above show the importance of mass media and their sources. Books and Magazines 2. Through practical sessions, learners will become familiar with the various roles in a multi-camera studio production. DMMM alumni Joshuah Lim, Alvin Lim and Wesley Lim (Class of 2015) clinched the top prize at the GV25 Film Shorts competition. They beat some 200 other contestants who were whittled down to eight and made pitches to the judges. Either it’s a revenge or positive or negative; this visual medium of mass communication is becoming widely popular in all over the world. The webinar sessions, conducted via Zoom this year, is a second-year partnership between SBM and AAA and was attended by media professionals and students from some 20 countries around the world. This module aims to advance effective business presentation and writing skills through a mastery of core business message design principles necessary for fruitful communication in the workplace, adapted for varying communication purposes to different business audiences. And even, mass communications creates the authenticity of news, contents and the media. Be trained to use the latest equipment and software in our state-of-the art NYPTV Studio@D1 and Media Hub, and work on exciting industry projects with companies such as A+E Networks, Disney, Turner Asia Pacific and Mediacorp. In this article, I am going to discuss what they are and how important they are in civic life. Learners will be trained in the use of various technologies and equipment and taught the processes necessary for various stages of studio production. Learners will learn the different techniques needed for writing news stories, personality profiles, features, reviews, editorials and scripts for newscasts. The concept was first addressed during the Progressive Era of the 1920s, as a response to new opportunities for elites to reach large audiences via the mass media of the time: newspapers, radio, and film.Indeed, the three forms of traditional mass media today … They will also have the opportunity to direct different programme genres, including news, magazine and music programmes, and talk shows. All rights reserved. There was a time when people use to switch on the radio for listening bulletin information or pick up the newspaper for reading daily headlines and information to know what is going on in the world all-around with a cup of tea in their hand. Chase ATM Check Deposit Funds Availability – How To Check It? Gain the right balance of business knowledge and media skills to help jump-start your career in the media industry. Books (paperback) or E-Books: Books are widely spread and ebook is way more advanced stuff to spread a message that people will read carefully and thus such information or message sticks to the people’s mind. During the 21-week training, learners are expected to conceptualise, develop and pitch ideas to lecturers before producing their assigned projects. Magazines (Unlike newspapers, people love storing Magazines and Tabloids on their drawing room. The term is not limited to only journalism but spreads its branches to various other media fields including newsgathering and reporting, film direction and production, event management, public relations, advertising, corporate communication, and the list … Then, just before the beginning of the 20th century; radio emerged as the relevant source of mass media. It is mainly due to the advent of the digital media Before the Internet, TV, and radio, the newspaper was the first form of mass media. Our Diploma in Mass Media Management (DMMM) students stole the limelight at the Media Publishers Association Singapore (MPAS) Awards 2017 held on 26th September. It can be written, broadcast or spoken. Group Communication: definition and types (small and large group communication). This module provides learners with a fundamental understanding of scriptwriting for both print and broadcast media. Media management is related to marketing in digital platforms or the field of mass media. Yes, before the advent of the Internet and TV, masses used to tune in to Radio programs for their news sources. Finally, the module will teach learners to prepare for and conduct a face-to-face interview with a studio guest. The success of a business depends on relationships between individuals and companies. Newspapers (Though the digital media is being popular, still – a greater portion of Americans and educated senior people from all over the world love reading Newspapers (Either its a paperback form or in Digital Form though Android/iOS app or Websites). They will experience and understand the challenges and recovery issues faced by entrepreneurs through research, case studies and sharing sessions. Specialist Centres – Centres of Excellence, National Centre of Excellence for Workplace Learning, Centre for Digital and Precision Engineering, Centre of Innovation for Electronics & IoT (COI-EIoT), Introduction to Media Industry & Management, Public Relations & Communications Management. The learning of each software will culminate with an assessment where the learner will get to demonstrate his/her competency with the software. Well, if the Mass Media and Communication system were not there; we would be in dark in 2020. Many of our graduates have also received advanced standing for admission to degree programmes at well-known universities. As the very term indicates, the ultimate aim of the communication process is to create commonness between communicator and receiver of the message. The module will also touch on the ethics of accurate and fair reporting. Two final-year DMMM students, Gladys Lim and Janna Khoo, travelled to the All-England Lawn Tennis Club in Wimbledon, England, to cover the grandest of all Grand Slam tournaments. This module enables learners to understand and apply the fundamental concepts and principles of financial management with respect to the media industry. Gain the right balance of business knowledge and media skills to help jump-start your career in the media industry. In the studio, the students worked closely with the two hosts, local celebrities Bobby Tonelli and Yvette King. It is because, with mass communication, there are chances of feedback in mass communication. Law is a useful tool for describing and defining these expectations of the parties to the relationship. The module will also focus on critical skills that every PR practitioner needs to know, such as planning a PR campaign, cultivating relationships with the media and crisis management. Sumit Tiwari, Vinisha Haresh Mirpuri, Cara Oh and Mildred Chan became the first NYP-Fox Networks Group Scholarship recipients. Bottom Line In this article, I discussed the most important aspects of mass media and mass communication. This includes understanding the various approaches in communication research as well as basics of inferential and descriptive statistics. Learners will be exposed to Adobe Photoshop (image retouching and compositing software), Adobe After Effects (motion graphics and video effects software) and Adobe InDesign (desktop publishing software). Hi, I would like to tell you that there is not much difference between the two. Mass media is the sources that the general public uses to get their information from. The Diploma in Mass Media Management is for you if you love content and creativity, and aspire to join the media industry. The media is a powerful presence within the lives of others. The most fundamental objective of mass communication is to provide information … Learners will learn to identify, assess and develop new or improve on existing business ideas, as well as plan, implement and manage these business ventures profitably. But if you want to get clear and more innovative knowledge about mass communication, then definitely this blog is for you. The learners’ performance during their attachment is graded. Learners will understand the landscape surrounding the media industry, its development, the institutional arrangements and related media management principles. With more products and services competing for customers’ attention and share-of-voice, one way to break away from the clutter is by creating a compelling and consistent brand message through Integrated Marketing Communications (IMC). This module introduces general media info-communication technologies to the learners as well as popular media software applications. Learners will be able to apply their learning across various fields such as media consulting, advertising and media research. Today’s workplace requires graduates who can communicate confidently in a variety of circumstances. It complies with Civic Journalism and Citizen Journalism. The following are common examples. So, this was a great media for mass communication once upon a time. Mr. Loh Aik Khoon, Head of MDC said, “It was a great pleasure working with the DMMM students. They also have to take charge of a narrative dramatic production. Look forward to exciting and rewarding careers as: Check out some cool fun facts about our Diploma in Mass Media Management! Learners will be able to learn financial analysis techniques, conduct financial planning, manage working capital, evaluate financing options and make budgeting decisions for media-related projects. Sustained media campaigns are recommended population approaches to modifying diet, physical activity, and tobacco use behaviors (2). There will be opportunities to practise and experience the key stages of Design Thinking, such as problem-identification, need-finding, idea-generation and prototyping, as learners apply the various tools and testing methods through collaborative learning.

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